In a drastic policy change decision by Google, It has decided to withdraw from the adsense Referrals which might affect a lot of publishers across the world. Apart from this fact, it has surprised many as Google is not known for withdrawing programs it started. This might be a turning point for Google Inc. The starting of losing trust among its broad based publisher community around the world. Many webmasters today depend on the Adsense referral program for the major part of their revenue, even though many have failed to earn substantially from the program, withdrawing the program alltogether along with the firefox and other own Google products affiliate has indeed damaged the goodwill of the company.

As an alternative, Google is offering this through a partnership with Double Click by Perfomics:

As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will nowoperate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishersto apply for advertiser programs and get paid based onadvertiser-defined actions instead of clicks or impressions. Forfurther details, please visit: www.google.com/ads/affiliatenetwork

I personally hit the join now button on Perfomics and then just closed the window the moment I saw only one option of payment, payment by check. When people can expect Google to retire a program how will they trust others ??

 But the fact remains: Google has Withdrawn !! Its time for Google to re-think. A company which has always found ways to fight back with demerits by creating innovation has finally withdrawn.

For more details visit: https://www.google.com/adsense/support/bin/topic.py?topic=14882